Tourism in Kerala

Kerala is a state on the tropical Malabar Coast of southwestern India. Nicknamed as one of the "10 paradises of the world" by the National Geographic traveller Kerala is famous particularly for its ecotourism initiatives. Its unique culture and traditions, joined with its varied demography, has made it one of the the majority popular tourist destinations in India. Growing at a rate of 13.31%, the tourism industry considerably contributes to the state's economy. The Kerala Tourism Development Corporation, the government agency that oversees the tourism prospects of the state, has adopted the brand God's Own Country for its campaigns. The slogan holds global Superbrand status.Popularly visited attractions in the state include the beaches at Kovalam, Cherai and Varkala, the hill stations of Munnar, Nelliampathi, and Ponmudi, and national parks and wildlife sanctuaries such as Periyar and Eravikulam National Park. The "backwaters" region — an extensive network of interlocking rivers, lakes, and canals that center on Alleppey, Kumarakom, and Punnamada — also see heavy tourist traffic. Examples of Keralite architecture, such as the Padmanabhapuram Palace, Padmanabhapuram, are also visited. Kochi, the commercial capital of the state, is known as the "Queen of the Arabian Sea". Alappuzha, the first planned town in Kerala, is called the "Venice of the East".